"Information.  Can I help you?"

"I'd like the number of the Theater Guild, please."

"One moment, please." Pause.  "I'm sorry sir, I have no listing for a Theodore Guild."

"No, no.  It isn't a person.  It's an organization.  It's Theater Guild."

"I told you, sir.  I have no listing for a Theodore Guild."

"Not *Theodore*!  *Theater*!  The word is *theater*.
T-H-E-A-T-E-R!"

"That, sir, is NOT the way you spell Theodore."