Inspiration

Ernest Shackleton's recruiting advertisement for his 1912 Imperial Trans-Antarctic Expedition:

"Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success."

If Shackleton were advertising in the 2000's:

"Members wanted for adventure trek. Low cost, cool sights, lots fun nights, thrills galore, insurance available. Get your picture in Outdoor magazine."

"The man who writes the bank's advertising slogan is not the same man who makes the loans."
- George Coote

"If more people gave up in life there'd be fewer wars."
- Snowbell

Two brothers worked together on the family farm.  One was married and had a large family.  The other was single.  At the day's end, the brothers shared everything equally, produce and profit.

Then one day the single brother said to himself, "It's not right that we should share equally the produce and the profit.  I'm alone and my needs are simple." So each night he took a sack of grain from his bin and crept across the field between their houses, dumping it into his brother's bin.

Meanwhile, the married brother said to himself, "It's not right that we should share the produce and the profit equally.  After all, I'm married and I have my wife and my children to look after me in years to come.  My brother has no one, and no one to take care of his future." So each night he took a sack of grain and dumped it into his single brother's bin.

Both men were puzzled for years because their supply of grain never dwindled.  Then one dark night the two brothers bumped into each other. Slowly it dawned on them what was happening.

They dropped their sacks and embraced one another.