The HMO account manager noticed that nearly every bill from a certain pediatrician’s office included the line item “Behavior modification reinforcers.”
Alarmed that the pediatrician was engaging in some unapproved, experimental psychological treatment, she called the physician’s office to inquire, “What on earth are behavior modification reinforcers?”
“Lollipops,” was the reply.
On a flight to Florida, Mary was preparing notes for one of the parent education seminars she conducted.